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Interesting Aspects of the Strategic Internationalisation Plan

In today’s globalized world, businesses need to expand their operations beyond their home country to remain competitive. A strategic internationalization plan is a framework for businesses to expand their operations globally in a planned and structured way. In this article, we will discuss the most interesting aspects of the strategic internationalization plan. 1. Market Analysis …

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Buy Now, Pay Later

Recently, the ‘buy now, pay later’ (BNPL) business concept has been discussed extensively. The business model works by consumers buying items now and receiving them now but paying for them over a period of time in installments, the only difference between the BNPL and traditional models is that no interest is charged as long as …

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Differences between omnichannel and multichannel strategies and multichannel distribution

Although sometimes people may think that they are the same, in fact we are talking about very different concepts. If you want to learn about them and the different strategies you can implement in your business, then this is the post for you. OMNICHANNEL STRATEGY When we talk about an omnichannel strategy, we are making …

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The export offer

One of the fundamental aspects in the internationalisation process of a company is the revision and adaptation of the export offer.

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